Pricing that drives profitable growth
We combine pricing expertise, AI and data science to build solutions around your business.
Capture more value
Find pricing opportunities and reduce margin leakage.
Price with confidence
Make informed pricing decisions with clear recommendations.
Reduce manual work
Automate routine analysis and price updates.
Scale with control
Keep pricing consistent across products and customers.
From your data to
your pricing solution.
Enterprise data.
- Sales transactions
- Price lists
- Agreements
- Product master
Data modelling.
Connect product, customer and transaction data into one model.
Map pricing logic.
Establish how prices are actually set today.
Challenge existing logic.
Find where the logic does not hold, and what it costs.
Codify existing logic.
Write the improved rules down and validate them with your team.
Build tailored solutions.
Put the logic into a tool your team uses every day.
Custom pricing solution.
- Price simulation
- List & base price optimization
- Customer pricing & discount management
- Price campaign management
- Pricing & margin monitoring
- Deal pricing & quoting
Who it is for
B2B pricing is complex. Countless moving parts.
B2B pricing connects products, customers, agreements and usage. Whether you sell industrial products, distribute goods or provide software, a change to one price can affect many customer relationships. We build solutions around that complexity and the way your business works.
We thrive in that complexity, building solutions around how your business works.
- Industrial machinery & equipment
- Wholesale & distribution
- Materials, metals & chemicals
- Software & technology
Scale pricing with AI. Keep people in control.
We build robust data models and combine AI with pricing expertise to scale your pricing work safely. Your team stays in the loop to validate the logic and review decisions.
“Fendra delivers AI-powered solutions based on data and calculations we’ve tested and know we can trust. That’s where they’ve really succeeded.”
We build custom AI solutions for B2B pricing. Combining pricing expertise and data science, we help companies improve pricing decisions, capture more value and drive profitable growth.
We work with B2B companies whose pricing is complex across products, customers, agreements or usage. This includes industrial businesses, wholesalers and distributors, and software and technology companies. The common need is pricing logic and tools that reflect how the business actually works.
We help you manage the connections between product prices, customer discounts, agreements and quotes. We combine a clear data model with pricing expertise to build a lasting solution for your specific problem.
For example, we can build an application to simulate changes to discount matrices, move products between groups or adjust product markups. Your team can compare the effect on customer prices and margins before approving changes, then monitor how the new pricing performs. Data updates and ongoing reviews are agreed around your needs.
We combine pricing expertise with the tools to put it into practice. Consulting firms and pricing software can both help, but an engagement or a full pricing suite can be a substantial investment.
Fendra complements both. We work with your team to improve the pricing logic, build a solution for your specific problem and keep it useful through agreed maintenance and ongoing pricing support. The scope and price reflect the work you need. You do not have to buy a full pricing suite to solve a focused problem.
Your team brings the commercial context. We combine it with pricing expertise, data science and AI to turn that knowledge into practical tools.
We explore your pricing challenges, existing logic and available data. Together, we identify where a tailored solution could make the greatest difference and define what to build.
Our solutions are designed for secure deployment. Data access, hosting and integration requirements are defined with your team as part of the solution design.